Juniper: mobile ticketing set to take off by 2014
Juniper Research has just published a report predicting “massive growth” for mobile ticketing by 2014, according to Mobile Marketing Watch. The report states that some 15 billion mobile tickets will be in use by 2014, compared to the current mark of 2 million.
As of now, the Far East and China regions are leading the way in mobile ticketing, but Juniper predicts that Western Europe will take the lead by 2014, due to advancements in device integration.
The report also predicts that in the next few years mobile ticketing will break out of the transportation industry and into entertainment, with cinema chains, sports teams and major concert venues offering the new technology.
Juniper cites NFC technology as the main catalyst for the predicted growth because it significantly reduces the steps between purchasing the ticket and receiving it. According to Juniper, once more devices in the west are integrated with NFC, we’ll see mobile ticketing go mainstream in a big way.
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